Zero Friction
Removing Barriers from Revenue Growth
Hosted by Terry Coutsolioutsos, Founder & Principal of RevRx AI Consulting. Each episode examines where revenue gets stuck in MedTech and healthcare, and what it takes to remove the friction and build repeatable growth.
Hearing Aid Demo Lifts Sales From 46% to 70%
Jeff Cummins, Immersive Hearing Technologies
Founders, clinicians, commercial leaders and technologists on what slows healthcare growth down, and what they did about it.
New conversations every week on MedTech commercialization, sales and go-to-market, AI and data, patient access, and the leadership behind it all.
Prefer to read? Insights turns episodes into short, practical articles.
Conversations on Healthcare Growth
34:38MedTech & InnovationPatient Intake Software: It's Almost 2027, Ditch the Clipboard
Jenn Denham, Aloha
Nov 5, 2026 (opens YouTube in a new tab)
Read the article: Why Patients Drop Out Before the First Appointment
38:41MedTech & InnovationSelling to Health Systems: Why They Won't Buy Your AI
Sarah Richardson, The 229 Project
Nov 3, 2026 (opens YouTube in a new tab)
Read the article: Why Health Systems Won't Buy Your AI
39:32MedTech & InnovationPatient Experience: A Former Disney Imagineer on Patient Anxiety
Roger Holzberg, Reimagine Well
Oct 31, 2026 (opens YouTube in a new tab)
Read the article: When Patient Anxiety Gets in the Way of Care
39:28MedTech & InnovationSpace Medicine: Healthcare Where There Is No Hospital
Savi Glowe, BioAstra
Oct 29, 2026 (opens YouTube in a new tab)
Read the article: How Can Medical Technology Work Without a Hospital?
35:46MedTech & InnovationWhole Body MRI: The Future of Health Starts Before Symptoms
Brian Tsui, CoreViva
Oct 27, 2026 (opens YouTube in a new tab)
Read the article: Whole Body MRI: What Happens After the Scan?
34:04MedTech & InnovationMedical Equipment Sales: The $1M Deal Closed Without a Demo
Jason Velick, CMIA
Oct 26, 2026 (opens YouTube in a new tab)
Read the article: Why Medical Equipment Buyers Need More Than a Demo
47:55MedTech & InnovationThe Osteoporosis Care Gap: The Disease Nobody Claims
David Lee & Jared Torkelson
Oct 24, 2026 (opens YouTube in a new tab)
Read the article: Osteoporosis Care Gaps: Who Owns Follow-Up?
50:23MedTech & InnovationMedical Device Reimbursement: Approved but Not Paid
Darren Selsky
Oct 22, 2026 (opens YouTube in a new tab)
Read the article: Medical Device Approved but Still Not Getting Paid?
31:57LeadershipHow High Performers Take Care of Their Cockpit
Greg Salerian
Oct 20, 2026 (opens YouTube in a new tab)
Read the article: Why High Performers Burn Out: Take Care of the Cockpit
40:17MedTech & InnovationCombination Products: Why a Syringe Isn't Just a Syringe
Paul Landesman
Oct 17, 2026 (opens YouTube in a new tab)
Read the article: Why Combination Products Stall When the Device Comes Last
42:21Sales & GrowthBuilding a MedTech Sales Team: Hire the Person, Not the Rolodex
Steve Craig
Oct 15, 2026 (opens YouTube in a new tab)
Read the article: Building a Sales Team? Hire the Person, Not the Rolodex
42:25MedTech & InnovationNon-Invasive Pain Treatment: No Pills, Needles or Implants
Christopher Morano
Oct 13, 2026 (opens YouTube in a new tab)
Read the article: No Reimbursement Yet? How Neuralace Grows Device Adoption
49:44Sales & GrowthYou Can't Outsell a Leaky Customer Base: Speed to Lead and Retention
Jeremy Bikman
Oct 9, 2026 (opens YouTube in a new tab)
Read the article: Slow Follow-Up, Leaky Retention: Fixing Both in Healthcare
41:54Sales & GrowthHow to Build a Medical Aesthetics Sales Team From Zero
Brandon Nye
Oct 6, 2026 (opens YouTube in a new tab)
Read the article: Building a Medical Aesthetics Sales Team From Zero
29:06MedTech & InnovationHow Moon Surgical Built a Surgical Robot in 16 Months
Ian McEachern
Oct 2, 2026 (opens YouTube in a new tab)
Read the article: Why Medical Device Prototypes Get Stuck Before Production
32:04AI & DataWhy Healthcare AI Fails Without Human Factors
Vishal Amin
Sep 29, 2026 (opens YouTube in a new tab)
Read the article: Why Healthcare AI Adoption Stalls in Real Workflows
24:47Patient AccessPatient Education Fails After the Visit. Here's the Fix
Mina Yacoub, Qik Productions
Sep 24, 2026 (opens YouTube in a new tab)
Read the article: Why Patient Education Gets Lost After the Visit
21:12MedTech & InnovationCCTA Heart Scan: Find Silent Plaque Before a Heart Attack
Arvind Srivastav, Veevo Health
Sep 23, 2026 (opens YouTube in a new tab)
Read the article: Why Getting a Preventive Heart Scan Takes So Long
39:34LeadershipLiving With AFib: He Built a Company While Hiding It
Jim Kaveney, Unlimited Heart
Sep 17, 2026 (opens YouTube in a new tab)
Read the article: When a Growing Business Loses Sight of Its Purpose
29:26Sales & GrowthLinkedIn for MedTech Founders: Why Company Pages Reach Only 1%
Priya Shah, ShahSquared
Sep 15, 2026 (opens YouTube in a new tab)
Read the article: Why Your MedTech Company Stays Invisible on LinkedIn
1:16:13MedTech & InnovationWhy Hospital Buying Is So Slow for MedTech
Todd Dunn, The Innovator's Journey
Sep 10, 2026 (opens YouTube in a new tab)
Read the article: Why Hospital Buying Outlasts Your MedTech Runway
37:31Sales & GrowthWhy the Sales Rep Model Is Dying in MedTech
Brian Wagner, Health Insights Consulting Group
Sep 8, 2026 (opens YouTube in a new tab)
Read the article: Why One Sales Rep Cannot Cover the Hospital Buyer
47:38LeadershipRecruiter and Operator: Lessons From Both Sides of the Table
Giovanni Lauricella, Lifeblood
Sep 3, 2026 (opens YouTube in a new tab)
Read the article: Why a Strong Resume Can Be Wrong for Your Startup
1:08:00MedTech & InnovationThe New Valley of Death: Why Cleared Products Still Die
Tim Blair, iCHOR Vascular
Sep 1, 2026 (opens YouTube in a new tab)
Read the article: Why a Cleared Medical Device Can Still Run Out of Cash
25:41AI & DataAI vs AI: How Insurance Claim Bots and Provider Bots Are Now Fighting Each Other
Deepak Borole
Aug 27, 2026 (opens YouTube in a new tab)
Read the article: Why Healthcare AI Projects Stall Before They Help
30:17LeadershipOnly 20% of Employees Are Engaged. It's a Process Problem
Larry Mager
Aug 25, 2026 (opens YouTube in a new tab)
Read the article: Why Disengaged Teams Need Better Workflows
25:52AI & DataAI and Healthcare Data Security: Protecting Patient Privacy
MK Barton
Aug 20, 2026 (opens YouTube in a new tab)
Read the article: Why Healthcare AI Agents Need Narrower Data Access
30:28MedTech & InnovationPreventing Pressure Injuries With Smarter Patient Monitoring
Naveen Gogumalla
Aug 18, 2026 (opens YouTube in a new tab)
Read the article: Pressure Injury Monitoring Without More Room Checks
29:55MedTech & InnovationBreaking Cancer Drug Resistance: A New Hope for Late-Stage Patients
Anita Davidson
Aug 12, 2026 (opens YouTube in a new tab)
Read the article: Why Early Biotech Funding Stalls Before Human Trials
31:28Patient AccessWhy Home Care Agencies Struggle and How to Fix Them
Julio Briones
Aug 10, 2026 (opens YouTube in a new tab)
Read the article: Why Home Care Agency Growth Stalls
24:13LeadershipFrom Sales Leader to Federal Whistleblower
Bill Sullivan
Aug 6, 2026 (opens YouTube in a new tab)
Read the article: Sales Turnaround: Diagnose Before Replacing the Team
35:21AI & DataAI in Diabetes Care: Fixing CGM Access for Patients
Scott Hozebin, DirectCare AI
Aug 3, 2026 (opens YouTube in a new tab)
Read the article: Why CGM Access Breaks After the Prescription
35:39AI & DataAI Health Coaching for Chronic Disease and Recovery
Kathy Rees, Musculo
Jul 25, 2026 (opens YouTube in a new tab)
Read the article: Why Health Coaching Benefits Go Unused
33:46AI & DataAI Governance: How Enterprises Keep Control of AI
Jason Farley
Jul 24, 2026 (opens YouTube in a new tab)
Read the article: AI Governance: Who Still Makes the Decision?
37:51Patient AccessWhy 105,000 Canadians Leave Canada for Surgery
Dave Lindsay, Clearpoint Health Network
Jul 22, 2026 (opens YouTube in a new tab)
Read the article: Surgery Center Growth Beyond Paid Search
30:03Patient AccessEmergency Dental Care After Hours: Fixing Patient Access
Jeff Ludlow
Jul 20, 2026 (opens YouTube in a new tab)
Read the article: After-Hours Dental Care: Fixing Access and Staffing
30:54MedTech & InnovationAdjustable Spine Implants: The Future of Scoliosis Surgery
John Ashley, Auctus Surgical
Jul 18, 2026 (opens YouTube in a new tab)
Read the article: Scoliosis Implants: Planning for Change After Surgery
42:39AI & DataHealthcare Interoperability: Why Your Medical Data Doesn’t Follow You
Tucker Marcheso
Jul 14, 2026 (opens YouTube in a new tab)
Read the article: Why Lab Test Ordering Stalls Outside the Clinical Workflow
32:53MedTech & InnovationDetecting Eye Disease Years Before Vision Loss with AI
Dr. Kasia Hein-Peters, Evoq
Jul 13, 2026 (opens YouTube in a new tab)
Read the article: Why a Better Eye Test Still Needs Market Development
23:08MedTech & InnovationThe Smart Stent Saving Children’s Hearts
Seth Bogner, HeartPoint Global
Jul 7, 2026 (opens YouTube in a new tab)
Read the article: How Do You Move a Pediatric Heart Device Toward Trials?
25:39Patient AccessHospital at Home: Rebuilding Urgent Care Around the Patient
Josh Garrison
Jul 3, 2026 (opens YouTube in a new tab)
Read the article: What Does Hospital at Home Need Beyond an App?
39:39AI & DataHIPAA Compliance with AI: Faster, Cheaper, Simpler
Mike Scheerhorn, Iron Fort
Jun 26, 2026 (opens YouTube in a new tab)
Read the article: Why HIPAA Readiness Holds Up MedTech Deals
35:01AI & DataOwn Your Health Data: A Portable AI Health Record on Your Phone
Stephen Rouse, Savva
Jun 21, 2026 (opens YouTube in a new tab)
Read the article: Why Your Health Records Are Still Scattered Across Apps
22:05Patient AccessRestoring Patient Mobility and Independence
Sheila Buswell
Jun 17, 2026 (opens YouTube in a new tab)
Read the article: Why Patient Mobility Needs More Than Another Lift
29:24Patient AccessDigital Health for Fibromyalgia: Better Access and Care
John Nycz
Jun 9, 2026 (opens YouTube in a new tab)
Read the article: Why Fibromyalgia Care Needs a Better Access Model
35:09AI & DataAI in Orthopedic Care: Improving Patient Access
Dr. Jason Jones
Jun 8, 2026 (opens YouTube in a new tab)
Read the article: How Can Orthopedic Practices Improve Patient Access?
25:11Sales & GrowthMedTech Startup Marketing: How to Launch New Innovation
Tad Hartlaub, Medvance
May 24, 2026 (opens YouTube in a new tab)
Read the article: Why MedTech Launches Stall After Clinical Buy-In
26:56MedTech & InnovationHeart Failure Innovation: The Future of Cardiac Care
Ayla Annac
May 21, 2026 (opens YouTube in a new tab)
Read the article: Why Heart Failure Drug Development Needs Smaller Trials
28:24MedTech & InnovationTear Film Imaging and the Future of Eye Care
Stan Miele, ADOM
May 16, 2026 (opens YouTube in a new tab)
Read the article: Why an Eye Imaging Device Needs More Than a Fast Exam
35:43MedTech & InnovationStem Cells and the Search for a Diabetes Cure
Danae and Dr. Noel Moya, Delphistem
May 12, 2026 (opens YouTube in a new tab)
Read the article: Why Diabetes Cell Therapy Needs a Clear Next Milestone
23:39MedTech & InnovationThe Future of IV Access in MedTech
Gary Wakeford
May 11, 2026 (opens YouTube in a new tab)
Read the article: Why IV Access Devices Need More Than Clearance
30:35Sales & GrowthOrthopedic Go-To-Market: Removing Friction From MedTech Sales
Nathan Castro
Apr 13, 2026 (opens YouTube in a new tab)
Read the article: Why Cartilage Implant Development Needs Surgeon Input
23:21LeadershipHuman Connection at Work: Removing Workplace Friction
Keely Shoop, Cuddlist
Apr 10, 2026 (opens YouTube in a new tab)
Read the article: Why Workplace Inclusion Needs Better Communication
28:06MedTech & InnovationHow AnywhereDx Is Changing Diagnostic Testing
Nathalya Mamane
Mar 18, 2026 (opens YouTube in a new tab)
Read the article: Why At-Home Testing Needs a Complete Care Pathway
55 episodes
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