Why Your Health Records Are Still Scattered Across Apps

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0:00 In medtech, the difference between a good quarter and a great one isn't always the product. It's the friction standing in the way. Broken sales cycles, misaligned teams, deals that stall at the finish line. Every leader feels it, and the best ones know how to remove it. Welcome to Zero Friction, the podcast where we go inside the minds of MedTech's top commercial leaders to uncover the real barriers they face, the decisions they make, and the systems they build to keep the revenue moving. I'm your host Terry Coutsolioutsos. Let's remove some friction. Well, welcome Zero Friction Podcast Nation. Terry Coutsolioutsos here and I have a really exciting day today and and we're going to be um interviewing Stephen Rouse who is representing and he's the co-founder of Savva AI which is a phenomenal company that has a health app which by the way I'm using and having a blast with. A little bit about Stephen. He's a serial entrepreneur and he's got some great stories on how he actually got into the

Game. He's a global traveler. Um he's done the biotech thing. He's done SAS and he's now the co-founder of Savva, a platform that's designed to give every person on the planet a real portable sort of health record that they can take wherever they go. And they can do it for about 10 bucks a year. So with that, I'm going to hand the uh the reigns over into Stephen and have him let him know have him give us a little story about himself and then lead into Savva. So Stephen, welcome to the program. Thank you, Terry, for having me. Super excited to be here. Couldn't have said it better myself in terms of explaining Savva uh through and through. I'm more of a sales guy than anything else over my career.

Uh my co I lean on my co-founder Amit Sha. You know he's a technologist and I'm the growth sales and marketing strategy engine of Savva. I I'm really looking forward to today's conversation. That's awesome. Well, how did the concept of Savva even come to play? So what was sort of the inception behind the technology and the platform? before it was an AI tool before we fell into that bucket so to speak Amit and I were working on a uh QR code solution where uh all over the world we could digitize someone's health records by ingesting a unique QR code that maps to their longitudinal health record. you scan scan a QR code and without access to the internet if you're in a low resource setting or maybe in a in a basement of a hospital somewhere without any network that data could go from that QR code over to your phone and be held locally on the device. Um, and then we started looking into what had happened to health records and to the regulatory landscape

2:47 With health data in the US and were surprised to find that you could use fire to extract EHR data and have people credentialize themselves. And so we kind of pivoted into this, okay, what if you could get, you know, health records ingested and then looked at wearables. cuz I've got my Whoop on right now and I'm a big Garmin user and an Apple Watch user and I've used Strava my whole my my whole life pretty much for for skiing and cycling and uh what if we can just all this information in one place and keep the philosophy of ondevice storage and try to do everything as safely as we can in terms of keeping it out of the cloud and so it's kind of transformed over the past 24 months or so into what Savva is today. And I mean I think at the end of the day, right, we're we're trying to provide a tool, an affordable tool to people to make better, more informed decisions on their health, you

Know, uh from a longevity perspective to make healthier decisions so you can live longer and feel better. That's awesome. So, do you have a healthc care background? Does Amit have a health care background? How did you kind of stumble into the health space? So, Amit is a genius. uh a genius technologist and he always calls himself the fraudulent doctor. He's not a he's not a doctor. A lot of his relatives are. I have the furthest I my background is the furthest from a medical background. Give us a little background on yourself too by the way because I think that's a really interesting story.

I'm going to segue quickly into you because I I think your your first engagement into the entrepreneurial setting is is a is a really fun one. Yeah. You know, speaking of far from healthcare, I, you know, if we were having this conversation 15 years ago, I would be jokingly calling me the Christmas king of the West Coast. I developed when I was my early 20s a uh an oversized Christmas light. They were about, you know, 2 ft tall and powered by LEDs. And I I came to market via Kickstarter. But before all that really happened, I showed up unannounced at Home Depot's corporate headquarters with my sole prototype and and walked away with a purchase order and signed this thing before I really gave it a good look. It was I don't know 100 pages long kind of thing. And as a 22year-old entrepreneur sign this thing was so excited when I saw the dollar signs on it. of course quickly found out like oh my goodness I probably need to move to

5:19 Shenzhen China like in order in order to get this this order fulfilled. So, it's a a super long story, but I got into Yeah. my first entrepreneurial uh journey was through Christmas lights and had a pretty good run for Christmas light, but like massive Christmas lights, by the way. Like not like I just want to make sure we get everybody's brains. They're like the size of a pineapple or bigger probably. Sure. Yeah. Like a rugby ball. They're like this big. And uh you know being a creative genius that I am I I named the company and the product really big lights. It seemed to make sense and there's millions of them all over the world now. I sold them u to all sorts of retailers in nine different countries over a 3 to four year span.

And then as quickly as it kind of took off, I came to an abrupt halt in the form of uh the sheriff showing up at my uh at my bookkeeper uh office in here in California and was was sued for something called prior art on a patent that I had and I enforced was sold was was sued for prior art on my on my patent by some big name Chinese trade companies. And it all happened all at once and I was super sad that day and I'm a pretty happy go-lucky guy.

Guy. Yeah. And so I went to Japan to do what I love most in this world other than my wife and son. We uh I went skiing by myself and I met a gentleman on on a chairlift who presented a biotechnology opportunity to me on this chairlift. And I was like, "Oh, that that translates big Christmas lights to biotech." and he was he was from England and he made a funny, you know, comment. I'll never forget it. And he, "Hey, Mike, you know, there's only one thing. You've got to move to Bley, California." I was like, "Bro, I'm from Sonoma. It's like it's like 45 minutes from my my parents house." And so it was an easy sell. And so I said goodbye to the Christmas lights that day essentially. And a couple weeks later, I was working in this, you know, kind of, for lack of a better word, sexy biotechnology.

There you go. Uh, just just leading sales efforts. That's awesome. So, so Christmas lights to biotech and now we're at Savva. And we'll get back on track with with this one because I I think it has great potential just in the world of connectivity and care for people. You know, people are trying to take control of their own health care, not going to doctor's offices, not going to hospitals as much as possible, and getting care delivery and alternative channels more than they ever have before. I think this sets up really well for your company and your platform.

8:09 Yeah. I mean, you know, amen. I've you know we're trying to skate where the puck's going to be a lot in a lot of what we've been doing over the past 24 months and it just seems like every day more dominoes keep falling in our direction and so it's our first foray in consumerf facing tools right we've been in the B2B space for the past you know couple of project that I've been a part of and so it's awesome from a it's you know less conferences less third party risk assessments and committee approvals you have to deal with healthcare and pharma, but then it's like you're starting a restaurant. It's like every individual has their own kind of take and spin on on what they're looking for in this, you know, in this pretty busy category. And so, you know, give or take, you know, which one would you prefer? And so, yeah, we're really excited. It's been we're launching soon, right? iOS has has finally we're we've been approved and uh

Just waiting for Android to be to be green lit and we've got it built now in 40 languages and launching in 70 countries have a a bunch of uh influencers from all around the world that I meet with on a daily basis trying to evangelize them and and get them on the app testing it and so you know fingers crossed here in the next month or two we'll be live and out there and helping transform healthcare globally, not just you know here in the states. So how do you um like have you identified like you know what your ideal customer profile looks like? You know is it you know I know it's it's going to be different in different markets but I'm sure there's demographics that kind of segment like people that are more interested in this type of data and platform than others. So how does that work for you?

Yeah, super super good question. I mean, I was on the phone this week with some folks from AP and chronically ill people. The older you are, the more likely it is you have one or more chronic conditions that you're managing. You know, I think that that would be, you know, the ideal customer profile would be someone in their, you know, 40s, 50s, 60s, managing a chronic condition that's also rocking a fitness wearable and, you know, using data to evangelize themselves and and and become, you know, owners of their own health data and start making decisions, like you said, outside of the doctor's office. And so, I'd say, especially here in the States, it'd be that ICP. across the world. It's, you know, we have this saying that we've been using the last couple weeks now that, you know, what about the six plus billion people without a concierge medicine doctor, right? It's not as of right now. It's kind of like you got to have a, you know, some money or you're you're from a

10:52 You have a health system with a really awesome electronic health record. What about someone who's, you know, still on paper and where in a region of the world where EHRs aren't going to exist in my son's lifetime, not like we're used to, you know, here in the States, not at a million plus dollars a build. Digitize those health records for the first time and to bring the same safety and security and privacy angle that we have going in the states whereas we don't have any servers at Savva. We have no we don't there's no accounts. nothing is ever, you know, out floating around there in the cloud to be sold or brokered or we're not going to play the data game with this anywhere in the world. And so trying to bring that same kind of power to to to anyone, you know, wherever you are in the world.

That's awesome because I know a lot of these health apps are, you know, it's all about there's a front-end model which is the cash driving model and then there's the backend model which is the data model which is the asset of the company and and I can tell you just from you know my brief experience over the last 30 days and by the way thanks for giving me sort of a beta version to try out. I've had a blast with it and you know I rock a Garmin and I use Strava and I use Apple Health and I use Hume and I use all these things and it's the one platform for me that actually, you know, and I and I can tie it to my EHR and I'm, you know, I'm taking a GLP and I'm on TRT and I can plug all that stuff into Savva. it recognizes it and it helps me make sure that like you know with the GLP you lose muscle mass. So, you know, eating protein is a really important

Part of my day and I'm using that to to monitor what my food intake and what my nutritional intake looks like. So, if I'm at the end of my day or if I'm at the end of my week and I'm short, then I can, you know, I can turn in a direction and change my diet because it needs to do those things. And so I've used it in ways where it monitors my activity. It's monitoring my heart rate. It monitors my sleep, gives me green lights all over the place if I'm doing well. If it's if I'm not, it'll give me a yellow light.

If I'm red, it give me a red light. And it's a real simple thing to follow. And um then when you start supplying it with your actual health record which you know monitors all those other things and pulls all that data in you know you know I'm fortunate enough I'm not on a bunch of medications because I have a chronic disease or I'm getting older I you know whatever heart statins and things like that but I definitely think where getting that information in there and having people taking control of their own health which is really about healthc care is going these days like it's no longer reactive health it's more strategic and proactive health and that's how you stay healthy that's how you live longer that's how you stay out of the hospital and I think this plays right into that that's why I ask you like who how you going to go get the customer like that's a you know you know I think influencers always a great track

14:01 Right and my guess is probably the healthiest people are the ones that are probably using this more than ever than right now but I think that has a chance to really expand out on that you know Terry that's it's super validating to hear use cases like yours and over the past the beta has been live since March and my favorite thing to do and almost on a daily basis I I get one or two meetings get to talk to beta testers go through their use case and I mean from the from the weight loss and the TRT angle that you're on I mean there's so much of that happening right now across healthcare a lot of people empowering themselves to uh to go down these journeys. And I mean, that's the goal, right? It's a one-stop shop.

Instead of having all those fitness apps and all the EHR records and be able to go between all these different apps and platforms, you have kind of a one-stop shop here at Savva. And I mean, I love hearing that. It's like it's like being an entrepreneur can be a little tough sometimes. And uh the validation coming from actual users talking like that, man, I appreciate it. It's a little add some fuel to the fire for sure, especially on Wednesday as summer's kicking off. You're going, "Man, I hope I'm spending all this time and energy doing something right." And I think you're absolutely right. You know, the from the whether you want to call it value based care or preventative care, that's what this shift in consumer health has been over the past four years or so. It's all aligned with um empowering users to to take control of this data to own it and to make decisions on their own uh based off the data that they're seeing. And so again, I love hearing that from you.

It's awesome. I I think you know just you know the GLP side like the peptides is a 90 billion market in the US today. You know Eli Lily sells $ 36 billion worth of GLP one a year. just, you know, that's just a a macro health perspective and that's, you know, there's not there's a lot more gray matter, gray market product that's coming through that stuff, too, that are powders and they're mark peptides and all kinds of things. And so, I just think that, you know, those types of things, monitoring your health, you know, the aging demographic, you know, you're you're now going to have people aging that are actually can use that have been using phones for their whole life. So you have people in their 60s and 65 and 70 that they have a a higher correlation of using a device like like this to track their health versus you know like my parents are in their mid80s and like I think it would be challenging

16:38 For them to use an app like Savva successfully but you're coming into an a demographic right now that's getting ready to start that aging process that has technology familiarity and will will easily adopt this That's what the exciting part for me. So, how do you like once you get them like what what is it like? Is your business model the consumer? Is your business model the physician, the hospital, the the health care market? Like like how do you view yourself in terms of you know who you're really trying to serve?

I mean consumers, right? It's a BTOC business model. It starts with the consumers. all the things we want to do on the B2B route, you really can't do any of it without population density in the app. And so it's kind of a catch 22 maybe if that's what it is. It's you kind of we I need organic growth in the app to do the things we want to do with you know chronic disease management and working with a healthcare institution or a payer somewhere way down the line or even a pharmaceutical company. Right now we're keeping, you know, we have this the security and privacy net, if you will, in terms of, hey, feel safe talking about this stuff in the app.

Feel safe sharing it with your friends and it it's kind of yours. But then one day, you know, I think the goal on the on the clinical trial side of the business, right? if you were to receive a push notification one day from the app, you know, hey, would you be interested in, you know, sharing this data with a pharma company in exchange for co-ay reimbursement or drug coupons? I think that's where I see the app going in the future. I think that, you know, I love the call app. I've been using the call app for 10 years now and if you're familiar with those guys, it's kind of I come from the school of thought. I think anyone who says they can meditate, I don't believe them. I don't but it's as close as I can get to meditating, right? The like forced meditation kind of for 20 minutes a day.

And you know, when my wife and I were walking out of uh the hospital a couple years ago with when when my son was born, UCSF here in the Bay Area was like, hey, you know, you get calm for 4 years on us. I went, wow, what an amazing tool, right? and all that there that's just a business relationship that's going on between that healthcare institution and the comm guys I'm assuming right it's just a you know instead of you know just buying bulk subscriptions and giving it to their users for free that's where I really think if we win this race that's happening right now all around us I think that whoever's trusted by the healthcare organizations be like okay look at these guys they're not harvesting your data on the back end they're providing a valuable tool to make you health you know healthier decisions in between visits, if you will. That's where I think we'll really um you know, find the just boosting, you

19:29 Know, our user growth and uh you know, with that our revenue at at $10 a person per year. We're we're trying to make this inclusive for everybody, which is wild, right? Just to use GPT Pro or Claude Pro or that's half the price of a month right there. Like, you know, for a year and it's a cup of coffee in some places if you're in, you know, San Francisco. disco. It's cheap. It's awesome. $11 latte, right? You know, a year. Exactly. And so, but with that, right, our business model, we we won't send ads, right? At 10 bucks a year, it's it's tough to send ads. And also, I think I have we've I get ads all the time from, you know, similar companies going, "Hey, do you are you managing a chronic disease? Did you wear a wearable? Do you want to share your data with a robot?" I think it's I'm like, "What? Get out of here." Right? I think it's an odd ad to receive. Plus, there's no, you know, at $10 a year, we really,

For lack of a better term, we can't afford ads and we don't want to. So, that's why we're kind of relying on organic growth. And we have about 3,000 people almost on the beta today all over the world. Um, people in Nepal and Pakistan and, uh, Tanzania and all over the place. Um, kind of using it in all sorts of different ways. And what's the craziest thing that they're doing right now? like what's the craziest sort of version of what you're finding out on the beta? Like what do you kind of go like wow like I would have never thought of that before. I was on the phone with a gentleman from the Democratic Republic of the Congo last week and older guy, you know, they show up with binders, right? Just like my grandma used to do, right? Like their health record is just like stapled in here. He goes and he had gone through and we have an ondevice OCR where it doesn't touch the cloud. It's super sweet where you could scan and he had

Created an entire longitudinal health record that went back 30 something years and I would show it to me and I mean he like tracking biomarkers that were I mean on black and white kind of print outs and and some handwritten notes that he had read. He'd gone every kind of page. I'm like, "Wow." I mean, someone in that setting in Kasa, I think, is where he at. And um to have, you know, hey man, you've got Epic. You might as you know, it's you might as well have a full longitudinal health record via Epic or Cerner or Athena, one of these leading guys. And you did it all yourself. You digitized it. and giving that person the same amount of you know all the AI models we're connected to and giving him the security and privacy to so he knows this data is not getting in the hands of anyone it's his and uh that was a wild one I also have another one here in the states I wish I could call him out because he'll

22:26 Probably watch this one day you know who you are out in Salt Lake City where I got a call going oh my gosh like I went to an urgent care facility 15 years ago Oh, and via if they're on Athena actually might have been Metitech and um I completely forgotten about this visit. I like for years kind of like what happened? What did they say? And it found it and it addressed it and I was able to kind of go back 15 years and look at this visit and go, man, I completely had forgotten when I was traveling that this visit even happened that that this had happened to my body.

And now, wow, I have the raw data. You can actually in in Savva which kind of different differentiates ourselves from other products is that we don't just show you a chatbot. We show you it's not just a blank screen with okay just trust us it's connected in the background. Here's the visit. Here's the raw data coming from that visit 15 years ago. Now get analysis of it. Oh you want a second opinion? That was Gemini. Go to Grock. Now go to now go to Claude. Now go to one of the ondevice models. Use I think there's like 15 on there. I mean, it's like there's a there's a there's a big list, you know, there's plenty of choices every day. Like just yesterday, Google dropped a new model. And I only know that cuz I was on the phone with a meat today and he was like, "Oh, dude, you got to update these models." And so, because every couple of weeks it seems like there's a newer, better model

Coming. We said, "Hey man, you know, we choose our insurance company. We choose generic versus name brand drugs. We choose our physician. You know, give people the power of choice with these mods. And maybe it's the tone. Maybe it's how with how thorough uh that particular AI is for whatever. Maybe you think Elon Musk is a genius. Maybe do you hate Elon Musk, whatever the case be, you don't lock this individual in. give them the the power of choice to choose between these models and I think that's a really unique kind of selling point of Savva is that you can use all these leading models including ondevice ones right ones that like truly like you can be on airplane mode in a cage somewhere and you could and you could be asking this questions and it it's truly on the device uh never leaving the phone. I think that's one of the coolest things we're doing is is the multimodel approach and letting people choose and compare in real time.

Yeah. That way you do get to continue your choice and one versus the other. And so that's that's awesome. So where do you go from now? Like you beta tested. Do you landed a date yet when you know you're going to go full-blown? Is it is it after Android or what's the go- go date? The green the green day. I mean we could launch tomorrow on iOS. I will say I think March 12th was when the beta was pushed out to everybody and a lot of positions and key opinion leaders and people from all over and it was inclusive, right? We listened to we were getting feedback and the app looks completely different today than it was on March 12th and and not just bug fixes and not just using the beta as like a a launch strategy. Okay, on the way the day we launch, maybe we'll have 2,800 users around the world that that download it. I mean, ideally, that's what happens. But we've we've truly

25:43 Admit and I have been banging our heads against each other for a few months now going, "Oh, this person just brought up that th this new feature and this new way of presenting data and we need to change it or vice versa." And so, I don't have a date for you right now. June 3rd. I can't believe it's not launched, but the app becomes it's it continues to get better and better. And so iOS, I don't think will change between now and launch date. I think we're pretty well we're set in stone. I think that people are happy with it. You know, like you said, you know, you've had 80 sessions on it in the last month or something like that. I mean, it's I mean, I ran out of conversations today. I'm I'm out. like I had to go I had to go switch my my module around.

You know, it's just I love hearing that, right? I mean, like what a powerful, you know, uh piece of feedback that is for us. And that we're not the only one. There's been dozens of people that that come and say, "Hey, man, you know, when I look, the only thing we do have access to in test flight is how many sessions we can't see anything, but uh some of some users have hundreds of sessions since March. um you know multiple times a day logging in there and uh and so I don't have a concrete date for you but soon as I do you'll be the first to know uh good you know I can't wait by the way I think maybe this month you know if if and I think we've submitted to Android as of Monday of this week because of the the global kind of mission if you will behind of what we've built at Savva you know we in the states seem to be iOS people, you know, most part if you uh

You know, we've got Huawei and Samsung phones all over the world. We really want to have that version of the app. And honestly, there's things that are happening in Android very cool that are different than what iOS allows you to do. One of the main ones, you know, when you get in and it it's you're trying to find your fitness records and you're like, "Okay, well, right now we're reading your Garmin and, you know, your Aura ring and your glucose maybe, but we found that." What Android lets us do is says, "Hey, we found like these 10 other apps on your phone and just go you make sure you go in there and connect that to to Yeah, it's a good that's a good feature because you know with the with the iOS you you definitely have to dig in and it kind of says hey make sure you do this this and this." So that's if you know if Android does that that definitely is a a better user experience for sure.

28:17 For sure. I mean because I I think it's hard to communicate, you know, hey, we're we're we're reading this data out of Apple Health, you know, all of these. I mean, I think we have 60 plus apps on iOS that are connected to Apple Health, but you need to do it yourself. You need to go manually into your Sleep Number app in my case and actually click that thing over versus Android, it let it it does it for you. But uh be you know, we're launching soon. I don't know, man.

You sound like awesome, you know. thought of it. She's always thought about I haven't even thought about the diabetes thing. And that's another, you know, huge market potential opportunity where you can really make huge impact on somebody's life, man. I mean, they're, you know, taking insulin every day and monitoring your blood sugar and making sure you're eating right and, you know, dietary like I think this app falls right in line. And I know you're trying to be agnostic from a a chronic disease perspective, but I do think that there are probably some chronic diseases out there or diseases that have pharmaceutical or therapeutic regimen that this is really going to benefit like this is really going to tie in very nicely and you know make an impact on the way people live every day. And I think that's what a great purpose in life to to be a part of. you know, anything where fitness is being prescribed, right? You've got glucose and CGM, you've got hypertension,

You've got weight loss and GLP1s, right? And you have fitness and just the biohacker crowd as well. I think those four or five buck buckets, we see an incredible opportunity. You can log GLP1 doses directly in the app and compare it to your wings scale or your Hume scale with what your weight loss journey and when you've taken those same that you could do with uh you know with your glucose and uh being able to serve the diabetics. I mean, one of my early one of my best friends is a diabetic and has been instrumental in and he's like a biohacker just like built like a Greek god is takes his di diabetes super seriously. We've we've really put a lot of time and effort into that's great diabetics definitely and same with hypertension people with blood high blood pressure and deal with heart disease and even like heart failure too. Heart failure patients need to be monitored every day. Their weight fluctuation with fluid in their lungs and their, you

30:48 Know, their body. All kinds of really cool things, especially when you can tie in all that blood pressure, weight, salt, sodium intake. I mean, just all kinds of just crazy things like that that are really, really important. So, I think you're I think you're on a pathway to something fabulous. I'm so excited for you. Thank you, Terry. Yeah, I really am. Pretty cool. So with that, any closing words for us, Stephen, as we we we break with the Zero Friction Podcast, as we close things down here, I think that the average person in the states doesn't realize that modern consumer health and these platforms that are coming out, they don't need to be hypocmplant with your data. I can't stress it enough. I was so surprised.

If you read through the 21st century ONC cures act, it's frightening what's happening around us. And so, while from a, you know, democratization and from a health access perspective, these modern apps are just killer. They're amazing. Take control of your data. The majority of these actors out there, and I won't name names, but I certainly could read some of these privacy policies. lot a lot of them you know list insurance companies as recipients of this data and wow um I think that what I would want to convey out there to people is you know we've made an architectural choice not a policy to never store any of this data anywhere but your phone. You delete the app, you delete a conversation on the app, it's gone. It's never reached the cloud. the app gets bigger over time as opposed to anything reaching the cloud.

23 and me taught us that, you know, this data can end up in bankruptcy court being sold off to the highest bidder and the highest bidder will always be a payer. We call them payer. We call insurance companies payers because they have all the payers. They're intelligent. They've got a lot of money, a lot of intelligent people that work at these places. So, you know, while this trend is awesome, you weary of some of these guys playing in the data game. Um, the worst case scenario is someone looking at this data, my data that's coming out of an urgent care visit last week say, "Hey, Steve drinks too much. He eats to too he eats like awful food all the time. He's always logging. He it Steve's a pre-diabetic and doesn't even know he's a pre-diabetic. To have that data flow into the wrong hands, all of a sudden your family's not giving getting coverage or maybe you know you're you're paying a premium uh for health insurance

33:40 One day. And that is the scary part of consumer health in 2026. And um we've taken every step possible to never even put ourselves in that position. I think that's a great close by the way and great thought for everybody to leave because you know health apps are going to be a part of our lives forever moving forward. But you got to pick well and you got to choose well and you know having that privacy that's that's probably such a huge value proposition that people don't consider that need to be really kind of you kind of moved up in that sort of messaging. So I wish you the very best. It's been a great pleasure to meet you, Stephen, and uh play around with the Savva app. It's been great. So, we wish you the best of luck and we look forward to big things.

Thank you for having me on Zero Friction. All right, thanks Stephen. That's a wrap on Zero Friction, the show built around one simple idea. Remove the barriers and the revenue will follow. If today's conversation was valuable, please subscribe and share it with somebody who needs to hear it. That's how we will grow this community. I'm Terry Coutsolioutsos, revenue architect powered by AI. Come find me at my website, myrevrx.com, and let's talk about what friction is costing you and your organization. Until next time, keep removing the barriers and keep the revenue flowing.