Revenue doesn't leak from one place. It leaks at every stage of the funnel.
Free MedTech revenue tools for medical device, diagnostics, health tech and digital health commercial teams. The MedTech Revenue Scorecard shows which stage of your sales funnel leaks the most, in about three minutes.
Free 30-minute call: a commercial snapshot of your business (one strength, weakness, opportunity and threat, prepped before we talk) and your top priority fixes.
Find the stage where your revenue leaks.
The interactive funnel needs JavaScript. How the scorecard works explains every step.
Your revenue funnel
Select a stage to start there.
Your answers appear on the funnel as you go.
Your report
Put a number on the friction.
- Revenue today
- With fixes
- Revenue gap
Move the With fixes slider on each stage to set your own targets. Nothing is assumed for you.
What each fix is worth
Estimates. Change the numbers to yours.
Fix it with Terry.
Terry Coutsolioutsos
Founder & Principal, RevRx AI Consulting
A free 30-minute call to walk through your results with Terry directly.
Free 30-minute call: a commercial snapshot of your business (one strength, weakness, opportunity and threat, prepped before we talk) and your top priority fixes.
Prefer email? office@revrxai.com
How the scorecard works
Revenue friction is anything that stops a qualified lead from turning into revenue: slow follow-up, discovery that misses the economic buyer, proposals that stall. In a MedTech sales funnel it shows up at four stages: lead acquisition, lead conversion, discovery to proposal, and proposal to close. Each stage feeds the next, so a leak early in the funnel shrinks every stage after it.
The MedTech Revenue Scorecard has eight questions, two for each stage. You rate each one from 1 (strongly disagree) to 5 (strongly agree). A stage's score is the average of its answers. A score of 2.5 or lower marks the stage as Leaking, a score above 2.5 and up to 3.75 as Watch, and a score above 3.75 as Healthy. Every stage that is not Healthy is an opportunity, and your results list them from the lowest score up. If two stages tie, the earlier stage counts as the bigger leak.
The scorecard points to the stage to fix first. The next step is a free Discovery Call with Terry Coutsolioutsos, Founder & Principal of RevRx AI, to walk through your results.
What the calculator assumes
The revenue calculator multiplies the stages: leads per month × lead-to-meeting rate × meeting-to-proposal rate × close rate × annual revenue per account × 12 months. It keeps two sets of numbers, today and with fixes (the with-fixes numbers start at today's, and you set each target yourself), and shows what each fix is worth on its own and all together. Because every stage multiplies the next, the combined gain is larger than the single fixes added up. The starting numbers are examples, not benchmarks. Replace them with yours.
Annual revenue = leads per month × lead-to-meeting rate × meeting-to-proposal rate × close rate × annual revenue per account × 12
Worked example
With 120 leads a month, a 25% lead-to-meeting rate, a 50% meeting-to-proposal rate, a 35% close rate and $75,000 annual revenue per account, 120 leads become 30 meetings, 15 proposals and 5.25 closed deals a month: $4,725,000 a year. With fixes (132 leads, 30%, 55% and 40%), the same funnel gives 39.6 meetings, 21.78 proposals and 8.712 closed deals a month: $7,840,800 a year, $3,115,800 more.
| Input | Today | With fixes |
|---|---|---|
| Leads / mo | 120 | 132 |
| Lead to meeting | 25% | 30% |
| Meeting to proposal | 50% | 55% |
| Proposal to close | 35% | 40% |
| Annual revenue per account | $75,000 | $75,000 |
| Fix alone | Closed deals / mo | Annual revenue | Change |
|---|---|---|---|
| Leads 120 → 132 | 5.775 | $5,197,500 | +$472,500 |
| Lead to meeting 25% → 30% | 6.300 | $5,670,000 | +$945,000 |
| Meeting to proposal 50% → 55% | 5.775 | $5,197,500 | +$472,500 |
| Proposal to close 35% → 40% | 6.000 | $5,400,000 | +$675,000 |
| Sum of the single fixes | +$2,565,000 | ||
| All four together | 8.712 | $7,840,800 | +$3,115,800 |
Four fixes are worth $2,565,000 one at a time. Together they are worth $3,115,800, so compounding adds $550,800. These are estimates from example numbers, not results.
More: What is revenue friction? · How RevRx works with MedTech teams · Free Website Checkup. A Consumer Health practice? Take the Practice Revenue Scorecard.
Questions about the scorecard
What is revenue friction?
Revenue friction is anything that stops a qualified lead from turning into revenue, such as slow follow-up, discovery that misses the economic buyer, or proposals that stall. The scorecard looks for it at four funnel stages: lead acquisition, lead conversion, discovery to proposal, and proposal to close.
How long does the MedTech Revenue Scorecard take?
About three minutes. It has eight questions, two for each funnel stage, and you rate each one from 1 (strongly disagree) to 5 (strongly agree).
How is each stage scored?
Each stage's score is the average of its answers. A score of 2.5 or lower is Leaking, above 2.5 and up to 3.75 is Watch, and above 3.75 is Healthy. Every stage that is not Healthy is an opportunity, and your results list them from the lowest score up.
Do I need to give my email to see my results?
No. Your stage scores and your opportunities appear on this page as soon as you answer the last question.
How does the revenue calculator estimate revenue?
It multiplies leads per month by your lead-to-meeting, meeting-to-proposal and close rates, then by your annual revenue per account and 12 months. With 120 leads, 25%, 50%, 35% and $75,000 per account, that is $4,725,000 a year. The figures are estimates based on the numbers you enter.
Why is the combined gain bigger than the single fixes added up?
Because each stage feeds the next. In the worked example, the four fixes are worth $2,565,000 one at a time and $3,115,800 together. Compounding adds $550,800.
What happens on the Discovery Call?
It is a free 30-minute call with Terry Coutsolioutsos, Founder & Principal of RevRx AI, to walk through your scorecard results. You get a commercial snapshot of your business, one strength, weakness, opportunity and threat prepped before the call, plus your top priority fixes.
Ready to fix the leak?
Take the scorecard, then walk through your results with Terry on a free Discovery Call.
Free 30-minute call: a commercial snapshot of your business (one strength, weakness, opportunity and threat, prepped before we talk) and your top priority fixes.