Revenue doesn't leak from one place. It leaks at every stage of the funnel.
Free consumer health revenue tools for concierge medicine, medspa and aesthetics, weight loss, TRT and HRT, wellness and dental practices. The Practice Revenue Scorecard shows which stage of your patient funnel leaks the most, in about three minutes.
Free 30-minute call: a commercial snapshot of your business (one strength, weakness, opportunity and threat, prepped before we talk) and your top priority fixes.
Find the stage where your revenue leaks.
The interactive funnel needs JavaScript. How the scorecard works explains every step.
Your revenue funnel
Select a stage to start there.
Your answers appear on the funnel as you go.
Your report
Put a number on the friction.
- Revenue today
- With fixes
- Revenue gap
Move the With fixes slider on each stage to set your own targets. Nothing is assumed for you.
What each fix is worth
Estimates. Change the numbers to yours.
Fix it with Terry.
Terry Coutsolioutsos
Founder & Principal, RevRx AI Consulting
A free 30-minute call to walk through your results with Terry directly.
Free 30-minute call: a commercial snapshot of your business (one strength, weakness, opportunity and threat, prepped before we talk) and your top priority fixes.
Prefer email? office@revrxai.com
How the scorecard works
Revenue friction is anything that stops an inquiry from becoming a paying patient who comes back: slow replies, consults that end without a plan, plans that never start, patients who lapse. In a consumer health practice it shows up at five stages: lead acquisition, consult booking, consult to plan, plan to start, and retain and reactivate. Each stage feeds the next, so a leak early in the funnel shrinks every stage after it.
The Practice Revenue Scorecard has ten questions, two for each stage. You rate each one from 1 (strongly disagree) to 5 (strongly agree). A stage's score is the average of its answers. A score of 2.5 or lower marks the stage as Leaking, a score above 2.5 and up to 3.75 as Watch, and a score above 3.75 as Healthy. Every stage that is not Healthy is an opportunity, and your results list them from the lowest score up. If two stages tie, the earlier stage counts as the bigger leak.
The scorecard points to the stage to fix first. The next step is a free Discovery Call with Terry Coutsolioutsos, Founder & Principal of RevRx AI, to walk through your results.
What the calculator assumes
The revenue calculator multiplies the stages: inquiries per month × inquiry-to-consult rate × consult-to-plan rate × plan-to-start rate × average patient value × 12 months. Retained revenue is added on top: repeat visits, renewals and reactivated patients, as a share of that first-year revenue. The calculator keeps two sets of numbers, today and with fixes (the with-fixes numbers start at today's, and you set each target yourself), and shows what each fix is worth on its own and all together. The starting numbers are examples, not benchmarks. Replace them with yours.
Annual revenue = inquiries per month × inquiry-to-consult rate × consult-to-plan rate × plan-to-start rate × average patient value × 12 × (1 + retained revenue rate)
Worked example
With 300 inquiries a month, 30% booking a consult, 70% of consults ending with a plan, 45% of plans starting and a $12,000 average patient value, 300 inquiries become 90 consults, 63 plans and 28.35 started patients a month: $4,082,400 a year. A 25% retained revenue rate adds $1,020,600, for $5,103,000. With fixes (330 inquiries, 38%, 78%, 52% and 30% retained), the funnel gives 125.4 consults, 97.812 plans and 50.862 started patients a month: $7,324,163 a year before retained revenue and $9,521,411 with it, $4,418,411 more than today.
| Input | Today | With fixes |
|---|---|---|
| Inquiries / mo | 300 | 330 |
| Inquiry to consult | 30% | 38% |
| Consult to plan | 70% | 78% |
| Plan to start | 45% | 52% |
| Retained revenue rate | 25% | 30% |
| Average patient value | $12,000 | $12,000 |
| Fix alone | Started patients / mo | Annual revenue | Change |
|---|---|---|---|
| Inquiries 300 → 330 | 31.185 | $5,613,300 | +$510,300 |
| Inquiry to consult 30% → 38% | 35.910 | $6,463,800 | +$1,360,800 |
| Consult to plan 70% → 78% | 31.590 | $5,686,200 | +$583,200 |
| Plan to start 45% → 52% | 32.760 | $5,896,800 | +$793,800 |
| Retained revenue 25% → 30% | 28.350 | $5,307,120 | +$204,120 |
| Sum of the single fixes | +$3,452,220 | ||
| All five together | 50.862 | $9,521,411 | +$4,418,411 |
Five fixes are worth $3,452,220 one at a time. Together they are worth $4,418,411, so compounding adds $966,191. These are estimates from example numbers, not results.
More: What is revenue friction? · How RevRx works with practices · Free Website Checkup. A MedTech company? Take the MedTech Revenue Scorecard.
Questions about the scorecard
What is revenue friction?
Revenue friction is anything that stops an inquiry from becoming a paying patient who comes back, such as slow replies, consults that end without a plan, or plans that never start. The scorecard looks for it at five funnel stages: lead acquisition, consult booking, consult to plan, plan to start, and retain and reactivate.
How long does the Practice Revenue Scorecard take?
About three minutes. It has ten questions, two for each funnel stage, and you rate each one from 1 (strongly disagree) to 5 (strongly agree).
How is each stage scored?
Each stage's score is the average of its answers. A score of 2.5 or lower is Leaking, above 2.5 and up to 3.75 is Watch, and above 3.75 is Healthy. Every stage that is not Healthy is an opportunity, and your results list them from the lowest score up.
What does the Retain and Reactivate stage measure?
Whether patients come back after their first plan. Its two questions ask if lapsed patients get a structured reactivation sequence and if memberships and treatment plans are renewed before they lapse.
Do I need to give my email to see my results?
No. Your stage scores and your opportunities appear on this page as soon as you answer the last question.
How does the revenue calculator estimate revenue?
It multiplies inquiries per month by your inquiry-to-consult, consult-to-plan and plan-to-start rates, then by your average patient value and 12 months, and adds retained revenue on top. With 300 inquiries, 30%, 70%, 45%, a $12,000 patient value and 25% retained revenue, that is $5,103,000 a year. The figures are estimates based on the numbers you enter.
Why is the combined gain bigger than the single fixes added up?
Because each stage feeds the next. In the worked example, the five fixes are worth $3,452,220 one at a time and $4,418,411 together. Compounding adds $966,191.
What happens on the Discovery Call?
It is a free 30-minute call with Terry Coutsolioutsos, Founder & Principal of RevRx AI, to walk through your scorecard results. You get a commercial snapshot of your business, one strength, weakness, opportunity and threat prepped before the call, plus your top priority fixes.
Ready to fix the leak?
Take the scorecard, then walk through your results with Terry on a free Discovery Call.
Free 30-minute call: a commercial snapshot of your business (one strength, weakness, opportunity and threat, prepped before we talk) and your top priority fixes.