Insights: MedTech Commercialization and Patient Growth
Where revenue gets stuck, from the first lead to close and retention, and how leaders fix it.
RevRx AI Insights shares short, practical articles for MedTech commercial teams and Consumer Health practices, drawn from Zero Friction Podcast conversations and Terry's own writing. Each article answers one buyer question and sits at a stage of the revenue funnel, from lead acquisition to close and retention. Browse by category, market and stage.
Hearing Aid Demo Lifts Sales From 46% to 70%
Jeff Cummins, Immersive Hearing Technologies
A hearing test can reveal a loss without making the benefit clear. Jeff Cummins explains how a short listening comparison can help people understand what hearing aids could change.
Recent episodes
All 55 episodes
34:38MedTech & InnovationPatient Intake Software: It's Almost 2027, Ditch the Clipboard
Jenn Denham, Aloha
Nov 5, 2026 (opens YouTube in a new tab)
Read the article: Why Patients Drop Out Before the First Appointment
38:41MedTech & InnovationSelling to Health Systems: Why They Won't Buy Your AI
Sarah Richardson, The 229 Project
Nov 3, 2026 (opens YouTube in a new tab)
Read the article: Why Health Systems Won't Buy Your AI
39:32MedTech & InnovationPatient Experience: A Former Disney Imagineer on Patient Anxiety
Roger Holzberg, Reimagine Well
Oct 31, 2026 (opens YouTube in a new tab)
Read the article: When Patient Anxiety Gets in the Way of Care
39:28MedTech & InnovationSpace Medicine: Healthcare Where There Is No Hospital
Savi Glowe, BioAstra
Oct 29, 2026 (opens YouTube in a new tab)
Read the article: How Can Medical Technology Work Without a Hospital?
Latest articles
All 101 articles
Patient Growth · MedTech + Consumer Health · Stage 1: Lead AcquisitionWhy Hearing Aid Benefits Fail to Convince Patients
A hearing test can reveal a loss without making the benefit clear. Jeff Cummins explains how a short listening comparison can help people understand what hearing aids could change.
- Patient Growth · MedTech + Consumer Health · Stage 1: Lead Acquisition
Why Patients Drop Out Before the First Appointment
Phone tag and paper forms make booking harder for patients and staff. Jenn Denham explains how to test the journey, fix the gaps and give AI adoption an owner.
- MedTech Adoption · MedTech + Consumer Health · Stage 1: Lead Acquisition
Why Health Systems Won't Buy Your AI
A strong AI demo leaves too much unanswered when the buyer has to work out implementation. Sarah Richardson explains how to connect a proposal to outcomes, ownership and the applications it should replace.
- MedTech Adoption · MedTech + Consumer Health · Stage 1: Lead Acquisition
When Patient Anxiety Gets in the Way of Care
An unfamiliar room can make care harder before treatment begins. Roger Holzberg explains how listening to patients changes the design of hospital experiences.
- Product & Regulatory · MedTech + Consumer Health · Stage 1: Lead Acquisition
How Can Medical Technology Work Without a Hospital?
Medical tools cannot always bring a hospital with them. Savi Glowe explains how space and remote expeditions shape the equipment, research protocols and support a team needs.
Patient Growth · MedTech + Consumer Health · Stage 1: Lead AcquisitionWhole Body MRI: What Happens After the Scan?
A scan is only part of a screening service. Brian Tsui explains how CoreViva combines imaging with a radiologist review, written results and measurements to follow over time.
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